ABOUT THE PROJECT
Pioneering digital asset
infrastructure for institutions.
⚑ Role: Senior Product Designer / Product Owner
I love to build grow products from scratch. Usually, I do it through design. My main responsibilities almost on all of the projects in my career: hire a design team, integrate design into the business process, manage design team and design processes, UX/UI for thousands of user cases, testing and improving products.
But I decided to leave Dolfin and join Copper because I was offered a new challenge: to manage not only the design but also the product. In fact, my main task was: connecting the business and IT department.
Idea development structure
Product and design results
Early prototypes and user stories
The evolution of design and design decisions that were made over 2 years of work, using the example of a trading interface
MVP and first version
For the first version of the product, we decided that the ability to trade is a necessity (in the future, this will not be entirely true, but at that time it seemed to be a feature from the first category).
Since this is the first version, we needed to understand how we can launch it as quickly as possible and without large development costs.
Limitation: we couldn't do the trading engine ourselves, hire a bunch of market makers, provide good liquidity, etc... At least for MVP, it was definitely impossible for us.
Also, since our main product is crypto-custody, we understood that for the first version of trading, only Spot trading would be fit for our main business goal. Derivatives, structure products and other instruments don't matter to us at that moment. We perfectly knew about the potential of these features, but couldn't afford them in the first version of the product.
Therefore, through the API we used Bitfinex as our trading engine.
For the first version, it was enough to make a simple order form, without complex interfaces with an "order book" or "trading history". But we also wanted to look "professional". Therefore, we used the basic (most easy-to-implement) library to display graphs.
In general, the MVP version was enough for our first customers. But we decided to move forward. So we had several Q&A sessions with our clients to realized what they would like to see:
I also really wanted to make a trading interface that would look more professional. Against a dark background, everything is on one screen (it’s very convenient, especially if you have many monitors and you correctly distribute screens (which any professional trader can do)). But unfortunately, such a big redesign would be difficult and not gain any revenue for us. Therefore, we decided to make the new interface as close as possible to the current guidelines, just try to add all the necessary features.
Version 2.0 received a lot of positive feedbacks. But also a lot of unpleasant events happened with Bitfinex (for example fiat have been frozen by Bitfinx. Even today millions of client's dollars are still frozen, even our CEO still has 50k frozen there). These events led us to the fact that we began to look for other providers. For that, we: interviewed almost all of our clients, looked at the API docs of a lot of exchanges, we were looking for the exchange with London, Zurich or NY fiat custodian with great liquidity and other...
And we came to the conclusion that now there is no exchange that would satisfy both us and our customers. Therefore, we decided to build our own exchange and introduce derivatives trading there. As soon as we decided on this step, I realized that it was time for me to do UX/Product research of trading interfaces.
Version 3.0 was great. And we decided to move a bit more forward with that and make it looks professional. So after 3 month since we launched version 3, we started to work on redesign.
Everything in one screen, you can do several screens for several monitors
More Copper interfaces
Mojito.io is our retail brand powered by Copper
Part of institutional admin panel
Part of retail admin panel