ABOUT THE PROJECT

An entirely
new model
for shared workspaces.

⚑ Role: Head of Design

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Intro

It was 2016. The crypto industry is at its peak. Everyone is trying to build companies and raise investments through ICO. Together with my current CEO (at that time he was a CTO at Dolfin) and another Co-founder, we came up with the idea of ​​making shareable workspaces around the world, access to which will be available only through Primalbase Tokens (PBT).

The token gives you the right to have a free lifetime desk in any Primebase offices. In total, we issued 1250 tokens. 1000 tokens were sold, and 250 were left inside the company for  the employees. At the time of launch, PBT was the most expensive cryptocurrency in the world.
1 PBT = 3 BTC. 
In just 25 hours, we sold all 1000 tokens, earning about €8 million.

Business model: the more PrimalBase we open, the more expensive token should cost.
The next stage: open hotels in the same busniess model

Sad spoiler: the project has been closed at the end of 2019. Because of the bad management and very bad accounting.

Primalbase token at coinmarketcap

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Binary District

Also to support PrimalBase we created Binary District. BD is conference and meetups about blockchain and other tech fields. Almost all of these events took place at the PrimalBase offices around the world. At BD I was Senior Product Designer for a 6 month.

Responsibilities

Clients

I was taken as the Head of Design for the entire company. My responsibilities included:

  1. Brand development
  2. Logo design
  3. Design visual style guidelines for all offices
  4. Design of all landing pages (we had 4 for 2 years)
  5. Design of the main site
  6. Product design for the platform and mobile application
  7. Management of freelance designers

The main idea of Primalbase was not only to sell tokens that allow lifelong access to the offices, but also well-known crypto startups worked in these offices very close to each other. So they can collaborate and gain the industry. It was crypto starts that were our main customers.

Challenge

Since I was developing both Branding and UX/UI, the main challenge for me was the integration and management of these two areas together as a single system. Marketing, design, and business were inextricably linked together. It was really interesting to build and manage it myself.

Prototypes

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Real Primalbase locations

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Primalbase and Binary Disctrict design

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AT THE END

I'm always open to a new interesting and complex projects. Just drop me a message about it at tematroinoi@gmail.com

Also you can finde me at twitter or linkedin



© 2020 ARTEM TROINOI All RIGHTS RESERVED.