Primalbase – Artem Troinoi

ARTEM TROINOI

2016 — 2018

Head of Design

PrimalBase

The project is currently closed.

In the press:
→ iamsterdam.com
→ forklog.com
→ crowdfundinsider.com

PrimalBase is an entirely new model combining blockchain technology and coworking

It was 2016. The crypto industry is at its peak. Everyone is trying to build companies and raise investments through ICO. My CTO from Dolfin and another co-founder came up with the idea of making shareable workspaces around the world, access to which will be available only through Primalbase Tokens (PBT). Also at the beginning, we had supporters represented by Vitalik Buterin and Sasha Ivanov.

The token gives you the right to have a free lifetime desk in any Primebase offices. In total, we issued 1250 tokens. 1000 tokens were sold, and 250 were left inside the company for the employees. At the time of launch, PBT was the most expensive cryptocurrency in the world.
1 PBT = 3 BTC. In just 25 hours, we sold all 1000 tokens, earning around €8 million.

I was Head of Design for the whole company. My responsibilities were: brand development, design guidelines for all offices, design of landing pages and main website, product design for the platform and mobile application, management of design freelancers, marketing strategies, and more...

As a result, we were able to open offices in 5 cities: Berlin, Amsterdam, London, New York, and Moscow. But then due to poor management, the company went bankrupt

The project is also currently closed.

Binary District

→ Facebook group

BD is educational programs and events centred around new technologies and disruptive innovation, through collaboration with leading names in tech

As part of the marketing campaign for PrimalBase, we made IT conferences that were held at the PrimeBase offices around the world.

My responsibilities were: brand development, websites design

Very special thank you (aka credits): Dmitry Tokarev, Gad Osmann, Dmitry, Tim Hilton, Liza Linssen, Ralph Manheim, Gala Serre, Anna Grishaeva, Tatiana Smirnova and other PrimalBase team